USA – Cloaked, a Boston, MA-based consumer-first privacy company that enables individuals to safely share personal data by creating unlimited, unique identities in real time, raised $4m in seed funding.
The round, which brought total funding to $4.25m, was led by Human Capital with participation from General Catalyst, Peter Thiel, Lux Capital, Index Ventures, Next Play Ventures, All Turtles, and the Chainsmokers’ Mantis Fund. The company intends to use the funds to expand operations and its business reach.Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Cloaked offers instant identifiers and smart settings to make it easy for individuals to choose what, when, where and with whom they share personal information. Using a browser extension and mobile device, users can create unique emails, phone numbers and passwords instantly. Smart settings help customize and personalize experiences, allowing identifiers to auto forward to existing emails and phones, permanently or temporarily expire and auto update when compromised, among other options. Users can also replace existing accounts with cloaked identifiers for added protection.It is currently in private beta.18/01/2022