USA – Otis AI, a NYC-based digital marketing assistant for SMBs, raised USD2.5m in seed funding.
The round included investors such as Studio VC, Insta Ventures, DEPO Ventures, 5 Eyes Ventures, Emerging Ventures, Gaingels, and Papa Bear Ventures, and top executives in SMB marketing from the world’s largest digital advertising platforms. The company intends to use the funds to expand operations and its business reach. Co-founded by Miguel Guerrero and Clarence Williams, Otis provides an all-in-one digital marketing solution that allows small business to launch a data-driven multi-channel campaign across Facebook, Instagram, and Google in minutes. A business can link their existing platforms, and their first-party data is encrypted and synchronized to automate best marketing practices such as retargeting, online-to-offline attribution, creative optimization, and performance optimization. The financing came after the company crossed $1M annual revenue and secured strategic channel partnerships in the SMB space. 18/01/2022
