USA – Disco (formerly known as co-op commerce), a San Francisco, CA-based network of brands that work together to learn more about their customers, increase merchandising distribution and lower customer acquisition costs, raised $20M in Series A funding.
The round was led by Felicis Ventures with participation from Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, RiverPark Ventures, and several others, including Ankur Nagpal’s Vibe Capital, Packy McCormick’s Not Boring Fund, and some DTC founders and operators. The company intends to use the funds to continue to create an ecosystem of brands and innovative products as well as grow the team considerably. Disco, now 27 people strong, anticipates scaling to 75 by year end, including engineers, product specialists, marketing experts, customer success, and sales.Led by Conner Sherline, Founder and CEO, Disco provides advanced AI-driven partnership software to make recommendations to millions of consumers across hundreds of brands each month. Its post purchase network learns which brands pair best together and what customers have the highest propensity to buy from a specific retailer. Within its 18 month history, the company has increased its product offering and is now a full product suite and platform that supports upsells, cross-promotion, audiences, intelligent insights, seamless brand partnership and more to come. Disco, a Shopify Plus Certified App, also integrates with any online storefront, including those utilizing Shopify, Magento, WooCommerce, Big Commerce, SalesForce Commerce Cloud, WordPress and even custom builds with more than 600+ independent brands.In its first year of business, Disco saw over $1B of transactions across its brand network and over 40M shoppers. Members of the Disco Growth Network include leading direct-to-consumer brands like Rhone, Lovevery, Parade, Made In, and Faherty. 07/03/2022
