USA – Deuna, a Palo Alto, California-based commerce operating system that enables a 1-click checkout buying experience and an expanded sales network for e-commerce merchants, raised a total of $37M in funding.
The round included a $30M Series A round led by Activant Capital with participation from Valor Capital, Abstract Ventures, Acrew Capital, Upload Ventures (formerly Softbank Early Stage) as well as founders from Plaid, Kavak, Jeeves, Xepelin, iFood, R2, and others. The company intends to use the funds to consolidate its presence in Mexico, Colombia, Ecuador and Chile, hire talent, continue investing in product, and keep expanding its user base and customers in the region through marquee relationships and partnerships. It will enter other countries in LatAm in the coming months. Founded in late 2020 by Roberto Enrique Kafati Santos and Jose Maria Serrano, Deuna empowers e-commerce merchants to make online sales in LatAm quicker, easier and safer. Their commerce 3.0 operating system provides local merchants with a payments infrastructure that integrates into every major payments provider (PayPal, Kushki, Mercado Pago, etc), alternative payment methods popular in the region (Kueski, Aplazo, Oxxo, Baloto, etc) and provides access to a growing network of over 3 million users to drive sales and boost conversion. The platform also handles payment orchestration, payment processing, fraud prevention, and life cycle management based on actionable user real time analytics, all of which are critical to the success of e-commerce merchants in LatAm.Jose Jorge Molina (previously CMO at Bitso and multi awarded leader at Publicis Groupe ) has later joined as part of the founding team.08/07/2022
