USA – Smartfluence, a NYC-based SaaS influencer marketing platform, raised $2.15M in Seed funding.
The round was led by PACA Ventures. Ira Lubert and Jo Webber, both principals at PACA Ventures, will be joining Smartfluence’s board of directors.The company intends to use the funds to accelerate customer expansion and enhance its proprietary influencer automation software – building integrated influencer relationship management and e-commerce platform support.Founded in 2018 by David Ko, CEO, Smartfluence provides a SaaS powered influencer marketing platform for brands and social media influencers to engage with each other by utilizing a quantitative analytical approach. The solution enables brands to automate and scale their influencer marketing programs through its proprietary data-driven algorithms to understand influencer audiences by providing metrics like audience credibility scores, brand and interest affinities, audience demographics, and estimated pricing. The influencer discovery engine helps brands identify relevant influencers for their campaigns, customize and automate outreach in order to build and nurture influencer relationships, and utilize campaign results to refine search and double down on high-ROI relationships.Customers range from e-commerce stores to enterprises looking to scale their influencer discovery.09/08/2022
