USA – Japonesque, in partnership with Topspin Consumer Partners, acquired the Barefoot Scientist brand.
The acquisition reflects Japonesque’s continued investment in the fast growing, premium at-home beauty care space. Established in January 2019 by Dana Ward, Founder & President, Barefoot Scientist offers a wide range of foot care treatments and tools which have expanded distribution across national retailers in addition to driving strong sales online.Led by Simon Worraker, CEO, Japonesque is a developer and marketer of innovative beauty implements, makeup brushes and makeup removal products under the brands Japonesque and The Original Makeup Eraser. The brand was originally founded by Paula Forberg Beritzhoff who was inspired by Japanese makeup artists in Kabuki theater and later developed by Karen McKay. The Original Makeup Eraser, founded by Lexi McCarthy, was acquired by the company in August 2020 and offers a category defining range of sustainable makeup removal products. Topspin Consumer Partners invested in Japonesque in September 2019 and has worked closely with the team to expand the business organically and via acquisition. 16/08/2022
