USA – Flora, a San Francisco, CA-based sustainable e-commerce platform, raised $9M in Seed funding.
The round was led by Lux Capital, with participation from Correlation Ventures, Climate Capital, and Gokul Rajaram. The company intends to use the funds to accelerate growth, expand operations and team.Led by Co-CEOs Ugur Kaya and Ugur Kaya, Flora provides a technology-driven sustainable e-commerce platform that uses proprietary technology and algorithms to identify brands and evaluate their operational and financial performance, impact and value creation opportunities. The company acquires, reinvents, and grows sustainable brands with a mission to provide greater access to sustainable products at affordable prices. After brands are integrated into its operating platform, Flora grows their sales and optimizes their operations by leveraging data science and technology capabilities and its expertise in sustainability, branding, marketing, advertising, supply chain, and product development. The company’s brands serve over 300 thousand customers and the company says that they save 10 thousand tons of CO2 emissions annually compared to conventional alternatives (equivalent to the impact of 400 thousand trees). 28/09/2022
