INDIA – RateGain Travel Technologies Limited, a New Delhi, India-based provider of SaaS solutions for travel and hospitality, acquired Adara, a San Francisco, CA-based provider of data exchange platforms.
The amount of the deal was not disclosed.Together Adara and RateGain will become a comprehensive travel-intent platform that processes over 200 billion ARI updates, manages close to 30 billion data points and works with 700+ partners across 100+ countries giving the industry a single source to understand intent, target them and convert them. Founded in 2009 by Charles Mi, Adara provides data exchange platforms which give access to ethically sourced customer data. With 270+ global partners who supply aggregated real-time traveler data, the company delivers actionable insights and predictive intelligence to improve marketing ROI. Led by Bhanu Chopra, Chairman and Founder, RateGain is a provider of SaaS solutions for travel and hospitality that works with 2800+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.03/01/2023
