USA – Upwardli, a Milwaukee, WI-based financial technology company offering credit building products, raised $2M in Seed funding.
The round was led by Dundee Venture Capital, with participation from Techstars, J4 Ventures, Cascade Seed Fund, Avesta Fund, Temerity Capital Partners, Service Provider Capital, and angel investors. Catherine Williams of Dundee Venture Capital and Danielle Hill, the company’s co-founder and COO, joined the Upwardli Board of Directors. The company intends to use the funds to hire additional staff, add features to boost credit scores faster, and expand its partnerships with financial institutions to embed its credit builder solutions into their own product experiences. Led by Aaron Gregory and Danielle Hill, Upwardli is a financial services company making credit fair and accessible to the 50 million Americans, particularly new immigrants and Gen Z, who are shut out of the U.S. credit system. The company’s credit building solution enables customers without a social security number or a U.S. credit file to quickly establish and build their U.S. credit score, progressively unlocking access to a range of financial products. Offered in partnership with Cross River Bank and incorporating a suite of banking services, Upwardli’s Credit Builder Plus product launched in November 2022 and is now available at www.upwardli.com. The company partners with financial institutions to offer its credit building solutions as an alternative to a harsh credit rejection when an applicant fails to qualify due to a lack of credit history. Upwardli helps consumers build their credit into an acceptable range and then passes the customer back to the lending institution, ready for approval.03/02/2023
