Aleph Group Inc, a Miami, FL-based global enabler of digital advertising, has announced their majority acquisition of Clever Ads, a Madrid, Spain-based technology platform that automates client acquisition and ad spend management for Meta, Microsoft, Google, TikTok and Twitter.
The amount of the deal was not disclosed. The acquisition will bring together Aleph’s extensive global reach with Clever Ads’ technology platform development capabilities, providing opportunities for further growth, and deepening relationships with the world’s leading digital media players and their advertisers.Led by Manuel Climent, CEO and Co-Founder, Clever Ads provides a suite of tools designed to help small to medium businesses advertise on a global scale across today’s most utilized social media and community based platforms. It integrates with the most relevant online advertising (PPC) platforms such as Google Ads, Meta, Microsoft Ads, TikTok and Twitter, to develop cross-channel features ranging from: Ads Creator, Keyword Planner, Ads Manager or Ads Auditor — among several others. Clever Ads is used by more than 1.2M businesses across the globe.Aleph is a global enabler of digital advertising, connecting thousands of advertisers in frontier countries with the world’s leading digital platforms, and across more than 115+ markets worldwide including Europe, LATAM, MENA, APAC and Africa. The Aleph Group consists of Httpool, IMS, Connect Ads, Ad Dynamo, Genart, Aleph Express, Wise.blue, Social Snack, The Mediam Group and Bangers & Mash.It enables platforms including Twitter, Meta, Snapchat, Google and nearly 35 others to expand into new markets and empower advertisers to take full advantage of platform advertising capabilities.08/02/2023
