INDIA – Planetcast, a Noida, India-based broadcast technology and media services provider, acquired Desynova, a Mumbai, Maharashtra-based cloud-native content life cycle platform.
The amount of the deal was not disclosed.With the acquisition, Planetcast will integrate Desynova’s Contido cloud-based content life cycle platform with other Planetcast solutions, such as playout and OTT delivery, to provide a ‘full-stack’ solution for all customers – while also furthering the continued development of AI-driven post-production capabilities, such as AI-assisted editing.Led by Balu Ramamurthy, CEO & Founder, Desynova provides Contido, a cloud-based content supply chain orchestration solution that simplifies and recalibrates the canvas of media production. It is a cloud-native Media Asset Management (MAM) system designed to handle video processing & publishing across multiple platforms seamlessly. Contido, which is already integrated with Planetcast’s solutions, is built on modules that flexibly work together to provide all the functionality required by broadcasters and content creators, including ingest, asset management, collaborative workflows, analytics, quality control, transcoding, subtitling and distribution. Led by CEO Sanjay Duda, Planetcast Media Services is a provider of services and solutions that touch a billion lives in India and Southeast Asia. Its cloud-first media services enhance, organise, protect and deliver video content, enabling media companies to reduce costs and improve quality across the entire broadcast chain – from acquisition through to final distribution to the consumer. The company last year launched Planetcast International to support growth and address the needs of media and entertainment companies in regions outside Planetcast Media Services’ core markets in India and Southeast Asia. Planetcast employs over 1,000 professional staff. The company counts some of the world’s largest media brands as its customers, including Disney, Viacom, Sony, Amazon and Star TV.17/03/2023
