UK – Edited, a London, UK-based provider an AI-driven merchandising experience platform, raised $15M in funding.
The round was led by Delta-v Capital, Wavecrest Growth Partners, alongside investor groups Beringea LLC and Hermes GPE.The company intends to use the funds to accelerate product development, invest in partnerships, and opportunistic M&A that will expand its value proposition to customers.Led by CEO Doug Kofoid, Edited specializes in Retail Intelligence. It allows retailers to increase margins, generate more sales and drive outcomes through AI-driven Market and Enterprise Intelligence to accelerate Automation. The platform is used by brands like Columbia and Inditex to make better data-backed decisions, expediting insights into action.Commenting on the news Doug Kofoid said: “Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence. With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning.”28/03/2023
