CANADA – Birdseye, a Toronto, Canada-based provider of a marketing analytics system for Shopify brands, raised $500K in Pre-Seed funding.
The round was led by Drive Capital.The company intends to use the funds to expand its core engineering team and continue developing artificial intelligence (AI) powered marketing technology.Founded in 2021 and led by CEO Matt Bogoroch, Birdseye helps brands automate their marketing efforts by identifying valuable products, ads, channels, and customer segments to focus on in real-time without the need for spreadsheets, manual analysis, or complicated reporting. Brands receive direct recommendations with implementation instructions. Using it, ecommerce businesses can predict the sales results of each potential marketing initiative, helping them to prioritize marketing and operational efforts and avoid costly mistakes. With Birdseye, businesses can reduce their dependence on agencies by empowering key stakeholders to understand the direction in which to take their business.29/03/2023
