mimbi, a Paris, France-based startup specializing in data analysis for Retail Media, raised €1.5m seed funding round.
The round was led by Founders Future and OVNI Capital with participation from Kima Ventures, and Better Angels. The company intends to use the funds to enhance its platform, empowering brands to refine their retail media expenditures.Founded by Mickael Froger and Frédéric Clément, two e-commerce technology experts, mimbi provides a SaaS platform that leverages advanced data analytics to enable brands to measure return on investment for their advertising campaigns on e-commerce sites. The startup has also completed its board of directors with the arrival of Emmanuel Grenier, former CEO of Cdiscount, and Marc Menasé, founder of Founders Future.14/09/2023
