USA – Brainlabs, a Charlotte, NC-based media agency, received an investment from Falfurrias Capital Partners
The amount of the deal was not disclosed.The company intends to use the funds to further expand its global presence. Founded in 2012 by Daniel Gilbert, Brainlabs serves clients like Adidas, American Express, Estée Lauder Companies, Mars and WeTransfer. The agency sold a minority stake to private equity company Livingbridge in 2019, when Gilbert decided he wanted to turn the digital marketing specialist into the biggest and best media agency in the world. Since then, Brainlabs has acquired and integrated eight agencies and expanded its international footprint beyond its London HQ.Gilbert will continue to lead as Global CEO, and Stephen Allan will remain full-time Executive Chairman. Falfurrias Capital Partners’ Alexander Jutkowitz, Geordie Pierson, and Joe Price, as well as the Ad Council’s Lisa Sherman will join the company board.19/09/2023
