Shogun Nabs $35M in Series B Funding

Shogun, the leading e-commerce experience platform (eXP), announced that it raised a $35 million Series B round of funding led by Accel with participation from Initialized Capital, VMG Partners, and Y Combinator. Several prominent individual investors also participated in the round, including Bryant Chou, Mark Lavelle and Mark Lenhard, Alex O'Byrne, Brian Grady, and Romain Lapeyre.

Seamlessly integrated on top of platforms like Shopify and BigCommerce, Magento and Salesforce Commerce Cloud, Shogun empowers brands and agencies to create unique e-commerce experiences by making it easy to build and optimize online storefronts in a no-code environment. Shogun has two core products: Page Builder, an e-commerce focused drag-and-drop page builder, and Frontend, an end-to-end "headless commerce" solution with enterprise-grade content management tooling and lightning-fast page performance. With the increase in demand from direct-to-consumer brands and traditionally offline brands needing to engage directly with their customers, Shogun will use the funding to scale their platform and further develop existing products, in addition to building out sales and marketing, executive and engineering teams.