Hometap Raises $12M Series A

The round, which closed April 20, 2018, was joined by previous investor General Catalyst as well as American Family Ventures, the venture arm of AmFam Insurance, and Pillar, establishing a strong syndicate with deep experience in consumer, fintech, and large-scale financial services.

Hometap provides near-immediate access to funds for homeowners to address important financial needs or to pursue future opportunities. Today's homeowners have large portions of their net worth locked up in the equity they hold in their homes, however, the ability to tap into this equity in times of need has historically been very limited. In addition, the company provides its investors access to the U.S. residential real estate market where homeowners hold roughly $14 trillion in equity. Hometap offers accredited investors the ability to participate in an asset class with low correlation to the U.S. stock market and a strong hedge against inflation, while also allowing homeowners to retain control and responsibility for their homes.

With this capital, Hometap will continue to build out its home investment platform and data science capabilities, and further extend its initiatives to educate homeowners.

"Jeff and his fantastic team at Hometap really have their hands on the levers of what we believe will be a whole new capital class," said Mike Troiano, Partner of G20 Ventures. "The fact that such a massive market opportunity comes with the ability to help cash-strapped homeowners live better lives now without adding to their debt burden is what makes this such a unique venture opportunity, and we could not be more excited to be a part of it."

"Many American homeowners are house rich and cash poor. Our mission is to help make homeownership less stressful and more accessible. For many, the ability to tap into a portion of the home value that has accumulated will be a welcome alternative to further borrowing or a complete sale of the home," said Jeffrey Glass, CEO of Hometap. "Having the financial support of this group of investors will help us execute on our vision of creating a world where homeowners have more choice, more opportunity, and more control over the equity in their home."

"The median American household has 69% of its total assets tied up in home equity," said Drew Aldrich, principal at American Family Ventures. "Hometap has created a scalable model to provide equity liquidity for homeowners allowing them to buy, own, control, maintain, and sell their property as they have historically done."

About Hometap
Hometap is revolutionizing home financing, giving this generation of homeowners a new way to take advantage of the equity they've earned in their homes. Founded in 2017, Hometap makes investments of up to 20 percent of a current home's value, allowing homeowners to immediately receive cash for the things they need and want without having to incur further debt through a home equity loan or second mortgage. Because Hometap is not a lending product, there is no set credit score required, no interest rates, and no monthly payments. Through home equity investments, Hometap is working to change the face of homeownership and provide financial stability and freedom to homeowners. For more information, please visit http://www.Hometap.com.