"It's our strong belief that not everyone needs to learn how to code. Coding has a steep learning curve, involves the adoption of entirely new mindsets, and requires a high overhead to stay fresh," said Parabola co-founder and CEO, Alex Yaseen. "With Parabola, we are empowering non-engineers to be more productive by enabling them to work with data in entirely new ways without needing to code or maintain any infrastructure. Parabola lets knowledge workers automate huge amounts of their daily work, freeing them to focus on the things they're uniquely skilled to do rather than on tedious tasks."
Using Parabola's simple drag and drop interface, teams can pull in live data from anywhere, transform data, and push it automatically into a third-party tool, export it into a file, or trigger actions like sending emails or texts. By automating these processes, Parabola makes data easier to access and actually use, reducing a lot of headaches teams experience today. Additionally, the Parabola platform reduces burdens on engineering teams because it enables non-technical staff to handle more tasks themselves, increasing productivity and efficiency for all.
Today, Parabola is also announcing support for large data, enabling non-engineers to use data sets that would crash traditional spreadsheet tools. This makes it possible for non-technical people to finally get to work with large data sets in real time and fully on their own.
"I'm incredibly excited about Parabola's potential to change how knowledge workers do their everyday work. The product distills the power of programming and data down to a simple workflow tool that is accessible to anyone who's used a spreadsheet before," said Ilya Sukhar, general partner at Matrix Partners. "As our economy becomes increasingly stratified by the level of software and data leverage employed, I'm optimistic that companies of all kinds will keep pace by empowering their teams with Parabola."
Parabola was co-founded by Alex Yaseen, a former strategy and operations consultant at Deloitte who performed wide-ranging data analysis for clients while building models that could handle data analysis and process optimization, and Mike Lang, a software engineer at Yahoo! Sports who built the RESTful web service layer for one of Yahoo's most popular APIs. Based on their experiences, Yaseen and Lang set out to create a product that merged the best practices of the software engineering world with the increasingly sophisticated data needs of knowledge workers. The resulting product gives everyone from sales to marketing to product management and more the ability to be self-sufficient without requiring an engineering background.
"Parabola has been a game changer in our ability to build custom reporting, often bypassing the need for an additional new service, all without having to wait for an analyst and/or dev person to get involved," said Reid Sheldon, Director of Global Digital Brand Marketing at Volcom.
Parabola currently serves numerous enterprise SaaS, e-commerce, and retail companies. To explore popular use cases, learn more about the company's mission, and find out how Parabola can help you, read Alex's blog here or visit www.parabola.io.
About Parabola
Parabola was founded to give non-engineers the ability to leverage data and automate processes without requiring them to code. Its simple drag-and-drop interface gets rid of busywork once and for all so that users can focus on their own specializations. Parabola is backed by Matrix Partners, Merus Capital, AngelPad, Abstract Ventures, and individual investors. It is headquartered in San Francisco.
