Fitplan Technologies Secures $4.7M

Fitplan Technologies, a wellness technology company giving one-on-one access to the world's most influential fitness personalities and their methods, announced today that it has raised a $4.7 million funding round from leading venture capital firms. A first for the rapidly growing company, the investment will be led by Lerer Hippeau, Bullpen, Advanceit and Imaginary VC.

Founded in 2016 by fellow Canadians and nutrition and fitness experts Landon Hamilton and Cam Speck, Fitplan is disrupting the personal training industry by connecting users with one-on-one curated fitness plans from top influencers – digitally. With over 35 trainers and 50 Fitplans designed to meet a range of fitness needs and goals, the app makes it accessible and affordable for its 167,000 community members to achieve their most coveted results – at the gym and at home. Fitplan trainers include professional athletes, fitness models, cancer survivors, Olympians, Army Veterans, wellness coaches, bodybuilders, psychologists, Instagram and YouTube stars, gym owners and parents – each with their own unique qualifications for curating a safe and specialized fitness regimen based on their own expertise. Among them Jen Selter, Linn Lowes, Mike O'Hearn, Michelle Lewin, Brendan Brazier and more.

Fitplan will allocate the funds to further developing the product experience, growing its community and bringing on more of the best talent in the fitness space. It will also expand its team through a number of new hires.

"Fitplan is the only digital resource connecting fitness enthusiasts with the actual workout plans and methods of their favorite social influencers and athletes," said Landon Hamilton, co-founder and CEO, Fitplan Technologies. "Our goal is to make the strategy of fitness easy with plans that put users' minds at ease and the body to work with easy-to-follow routines and progress-tracking for each day of the plan. We are thrilled to have such a great group of VCs backing us as we bring more of what we do to a bigger community, at a fraction of the cost of using a personal trainer."

"Fitness and nutrition continue to be an important growth trend we're watching closely," says Graham Brown, Partner at Lerer Hippeau. "The mobile platform Landon, Cam, and the Fitplan team are building is empowering both fitness experts and their followers, while growing a dedicated community and making elite-level personal training accessible to everyone."

Fitplans are designed for either home or gym use, for beginning, intermediate and advanced users seeking a wide variety of goals or for simply maintaining overall fitness. Each Fitplan offers a curated series of routines for each day of the plan. Plans range from 30-90 minutes per training session, 3-6 days per week, for 3-12 weeks. Dozens of one-time Freestyle workouts are also available through the app, allowing users to explore new trainers and workout styles anytime.

About Fitplan [Technologies]:

Fitplan is a wellness technology company giving one-on-one access to the world's most influential fitness personalities and their methods. Like having a celebrity personal trainer in your pocket, Fitplan makes it efficient and affordable to find the right fitness routine, track progress and achieve specialized results. Fitplan Trainers are a team of the world's most popular fitness influencers and athletes, curating exclusive 3-12-week, gym-ready and home-friendly workout programs for people of all fitness levels. Fitplan is based in Los Angeles and Vancouver and available for iPhone and Android. Join the community: meet the trainers, programs and real people who have transformed their bodies and lives at Fitplanapp.com.