Harper Wilde Fetches $2M

According to WWD, CRV led a $2 million seed round for direct-to-consumer bra firm Harper Wilde. The round includes BAM Ventures, Brilliant Ventures and several participating individual investors such as NBA All-Star and Golden State Warrior Andre Iguodala and his business partner Rudy Cline-Thomas; and former chief experience officer at Microsoft, Julie Larson-Green.

Harper Wilde takes the B.S. out of Bra Shopping. We are revolutionizing the bra shopping experience to one that enables her busy life, rather than one that obstructs it. We streamline the purchasing experience by simplifying the number of options from 200+ at our competitors, to just 3 core proprietary styles, and by offering free home-try-ons. Our purposeful designs and curated options not only make things easier for customers, but also allow us to save money in production costs and pass those savings onto our customers. In this way, we empower women by providing them with more fairly-priced products, at nearly half of what competitors charge. Finally, a percentage of every bra purchase will be donated to help put girls through school – further building on our mission to empower women.