USA – TruthSet (Truth{set}), a San Francisco, CA-based provider of consumer data quality analytics, raised $4.75m in seed funding.
Backers included SuperSet, WTI, and Ulu Ventures. The company intends to use the funds to expand operations and its development efforts. Led by founder and CEO Scott McKinley, TruthSet Truth{set} is a data intelligence company, focused exclusively on validating the quality of consumer data at the record level. The company allows enterprise clients to build trust in data, and improve the performance of any data-driven decision, from marketing to compliance and fraud prevention. It is compatible with demand-side platforms, data management platforms and customer platforms and integrates with the leading data providers, including Facebook, LiveRamp and The Trade Desk. 02/06/2020
