GERMANY – Pricefx, a German provider of a cloud-native pricing software platform, raised $65m in Series C funding.
The round, which brings total raised to date to $130m, was led by funds advised by Apax Digital, the growth equity team of Apax Partners, with participation from existing investor Digital+ Partners. Concurrent with this investment, Mark Beith, Partner of Apax Digital, and Daniel O’Keefe, Managing Partner of Apax Digital, will join Pricefx’s supervisory board. The company will use the new funding to expand and solidify its global market leadership position, accelerate product innovation, extend its partner ecosystem, and evaluate strategic acquisitions. Led by Marcin Cichon, CEO and co-founder, Pricefx provides a suite of cloud-based pricing software tools – from Price Optimization, Management (PO&M) to Configure-Price-Quote (CPQ) – for B2B and B2C enterprises of all sizes, in any industry, in any part of the world. In May, the company acquired French market leader Brennus Analytics. 16/07/2020
