Branded Grabs $150M

Branded E-Commerce Group ("Branded"), a global digital consumer products platform that partners with and invests in e-commerce and marketplace brands, today announced it has raised $150 million in investment capital and acquired 20 best-selling marketplace brands.

Target Global co-founded the company and led the round with participation from other global funds including Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures, and Vine Ventures. Prominent entrepreneurs including Mark Pincus (Founder of Zynga), Jon Oringer (Founder of Shutterstock), Maximilian Bittner (Co-Founder of Lazada), and a dozen other business leaders and former executives from Amazon, Walmart, Alibaba and Lazada have also individually invested in Branded.

Branded is a global digital consumer products platform, with a focus on Home, Lifestyle and Leisure markets. We partner with the most successful founders of third-party seller brands on Amazon and other marketplaces to help them unlock growth and achieve global scale through acquisitions, investments, improved operations, sourcing, and marketing. Our leadership team combines decades of experience in investing, technology, scaling high-growth tech startups, and deep operating expertise and supply chain capabilities. With a robust and growing portfolio of top-selling Amazon brands, and a presence in Paris, Berlin, New York, Silicon Valley and Miami, Branded is quickly becoming a preeminent global multi-brand e-commerce platform in a growing e-commerce marketplace.