UK – Adwanted Group, an independent and international portfolio of cross-channel media and advertising technology platforms and advertising sales firms, received €15M in financing.
Backers included Swen Capital Partners and Financière Arbevel. The company intends to use the funds to continue to expand operations and its business reach. Founded in 2012 by Emmanuel Debuyck, CEO, and operating in Europe, Asia and North America, Adwanted Group is an independent and international portfolio of cross-channel media and advertising technology platforms and advertising sales firms. In addition to the Adwanted platform, the Group operates subsidiaries including Carthage, Affinity Media, Audience Media, Media Opportunities and Access Outdoor. The company also acquired its UK counterpart Mediatel and expands its presence to a third major market. Mediatel’s services and technologies complement Adwanted Group’s offering, which is structured around three categories: “Buy Side” (DSP, media planning, events, etc.); “Sell Side” (SSP/booking software, on-air conductor, events, etc.); and “Data”, which brings together audience data and the information tools needed to decipher it. The acquisition of Mediatel allows Adwanted to strengthen its international presence and to export its technology and data solutions to the UK, where it was not previously present.Thanks to this acquisition, Adwanted Group now has a turnover of €20 million and a solid base in France, the United States and the United Kingdom, and intends to consolidate its positions in these regions and in Europe through additional acquisitions.10/05/2021
