USA – Caden, a NYC-based personal data advocacy startup, raised $3.4m in pre-seed funding.
Backers included: Led by John Roa, CEO and founder, and Howie Altman, CTO, Caden provides a platform that empowers users to have complete control over their data and earn a profit by sharing certain data with trusted brands, while never relinquishing ownership. The company has created a suite of products, including: For consumers, managing data in a central place allows choice and consent around which companies can access the data, which data they have access to, and what value exchange they desire in return—results in a fair, decentralized, and privacy-centered marketplace. Caden is partnering with influential advocacy groups, academic institutions, government bodies, and thought-leaders in the world of privacy to create a system of ethics and internal governance.The company also has notable advisors contributing to the development of this platform, including Stéphane Hamel (global privacy and ethics thought-leader), Porter Braswell (Co-founder & CEO, Jopwell), Carla Hendra (CEO, Growth & Innovation, Ogilvy), and Tyler Pietz (EVP of Data, Media.Monks).21/01/2022
