ISRAEL – Blyp, a Tel Aviv, Israel- and NYC-based AI-driven data analytics platform for e-commerce companies, raised $4m in seed funding.
Backers included World Trade Ventures, Silvertech Ventures, Eyal Waldman, Dovi Frances, Rafi Gidron and Boaz Schwartz. The company will use the funding to scale its US operations and add new functionality to its platform.Founded in 2021 by Matan Elmalam and Jonathan Halbrecht, Blyp provides a data analytics platform that enables online sellers to maximize data insights to increase sales, engagement and performance. The company ingests and aggregates multiple product, store, marketing, and customer data sources into a single data warehouse. It constantly analyzes data and sends clients automated reports or “blyps” with recommendations to increase conversion rates and improve overall performance. In addition to saving companies time and resources, Blyp also protects businesses by auto-detecting issues that negatively impact sales, such as technical errors at checkout or on the site.Available in the Shopify app store, Blyp takes minutes to set up and its client onboarding process quickly integrates into Shopify merchants’ online stores. Over the next six months, Blyp will be rolling out new integrations that incorporate more data sources, including Facebook, Klaviyo and Google Ads.02/02/2022
