USA – Gemist, a Los Angeles, CA-based fine jewelry brand and digital platform, raised $3m in seed funding.
The round was led by Entrada Ventures and co-investor De Beers Group Ventures. As part of the investment, Entrada Ventures Managing Partner Julie Henley McNamara will join the Gemist board alongside De Beers Group Executive Vice-President of Consumer & Brands Stephen Lussier.The company intends to use the funds to continue scaling its growth.Led by Founder and CEO Madeline Fraser, Gemist utilizes design technology and a try-on model that empowers consumers to customize their own jewelry online and receive complimentary replicas to try on at home before completing their purchase.All jewelry available on the platform is handmade using responsibly-sourced materials and ethical practices in Los Angeles.03/02/2022
