USA – Topsort, a San Francisco, CA-based auction-based advertising infrastructure startup, raised $8m in seed funding.
Backers included Pear Ventures, Quiet Capital, FJLabs, Micky Malka (Ribbit Capital), Lydia Jett (Softbank), Akhil Paul, Comma VC and various other individual investors. This seed funding round valued Topsort at $110m.The company intends to use the funds to accelerate growth and scale its product further. Founded just over a year ago, and led by CEO Regina Ye, CTO Francisco Larrain and CSO Michael Ostrovsky, Topsort has created one single API to enable marketplaces and retailers to scale native monetization via auction-based ad infrastructure and create better relevancy, margin, and improve the user experience.The company also already has dozens of customers including Yummy, Facily, Airlift, Chiper, the Colombian retailer Sodimac and Atida – the owner of European pharmacies Mifarma and Aponeo. 10/03/2022
