Mavi.io Secures $1.7M in Seed Funding

The backers were an affiliate of the Jay Schottenstein family and a group of angel investors including James Thomson, Chief Strategy Officer at Buy Box Experts and former Head of Business for Selling on Amazon; Thomas Plaster, a former Principal Product Manager and Senior Business Development Manager at Amazon; Debbie Kiederer, Founder and Principal of ChalkDust Consulting and President of the Entrepreneurs’ Organization of NY; and Double S Group, a South Florida technology investment group.The company intends to use the funds to accelerate growth and expand operations.

Led by CEO Cynthia Hollen, Mavi.io is an in-car retail marketplace that facilitates convenient in-car commerce in any 4G-integrated vehicle. It allows payments, connecting the car’s interface and data to retailers’ and service providers’ e-commerce platforms, while taking into account inventory as well as the driver’s location, route, destination, order and payment preferences, and loyalty program memberships. MAVI will initially be available through the HARMAN Ignite Store, which ensures applications are tailored specifically for the vehicle experience through additional security, safety, privacy and driver distraction guidelines. In addition, the company announced retail brand pilots with innovation partners BurgerFi and Anthony’s Coal Fired Pizza & Wings, with more partnerships to be announced in the second quarter.25/03/2022