USA – Postclick, a San Francisco, CA-based provider of the Advertising Conversion Cloud™, raised $20m in funding.
The round was led by Bridge Bank’s Technology Banking Group.The company will use the funding to evolve from an agency model to a full technology-led SaaS solution that will continually develop new innovations as an advanced partner to the marketing industry. The funds will also advance Postclick’s machine learning and artificial intelligence offerings, as well as deepen its penetration into vertical markets.Led by Mark Mckenna, CEO, Postclick provides a solution for digital advertising conversions, creating optimized, scalable digital experiences that increase Return on Advertising Spend (ROAS). Combining personalization, optimization, machine learning, and human insight, the Advertising Conversion Cloud™, now contains data from millions of custom landing page experiences and billions of ad clicks. The technology uses data-driven UX, modular component libraries and insight from conversion rate experts to drive optimization. The solution was available to limited customers and by invitation only until now. With this additional funding and pilot customer feedback, it is now openly available. Customers include BetterHelp, HUM Nutrition, theSkimm, and Liquid Death, among others.06/04/2022
