USA – Edo, Inc., a US based data, measurement, and analytics software company, raised $80m in funding.
The strategic growth investment was made by Shamrock Capital. The company intends to use the funds to scale its business in outcome measurement for Convergent TV by growing its team, further enhancing its Ad EnGage Convergent TV analytics platform, and expanding its partner network of data sources.Founded in 2015 by Edward Norton and Dr. Daniel Nadler, Edo is a data, measurement, and analytics software company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company is an innovative leader in applying data science software and behavioral metrics to help its clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. With offices in New York City, Los Angeles and San Francisco, EDO counts leading global brands, media networks, and creative, marketing and research professionals among its roster of clients, including NBCUniversal, IBM, Subway, Royal Caribbean, New Balance, Amazon Studios, Fox, Nissan, SoFi, TaylorMade, Kia, Univision, Paramount, Hyundai, CBS, Toyota, Discovery, Warner Bros., Tracfone and Patron.In addition to Shamrock’s strategic growth investment, EDO will expand its Board of Directors, which currently consists of Norton, Nadler, and investor Jim Breyer, to include three new members: Shamrock Capital Partner Laura Held and Vice President Alicia Zhu, and EDO President & CEO Kevin Krim.11/04/2022
