USA – Playermaker, a London, UK, Miami, FL- and Tel Aviv, Israel-based wearable footwear-mounted performance tracker, raised $40M in funding to date.
The round was led by Ventura Capital Group, with additional investment by MIG Capital, Pegasus Tech Ventures, and others. The funding will be used to further extend the company’s global reach with a particular focus on accelerating its growth within the consumer market and developing a new Multi-Sport Platform to drive expansion beyond soccer, beginning with basketball.Led by Guy Aharon, CEO and Co-Founder, Playermaker provides a wearable performance tracking device that turns any footwear into a connected solution that captures professional-grade technical, tactical, biomechanical, and physical data from the source of motion. This provides insights and analysis to enable and empower athletes at any level to maximize their skills, monitor injury risk, as well as expedite injury recovery.The solution is able to track technical performance and offer further-reaching insights due to the position on both the left and right shoe. This enables it to pair the usual surface-level metrics with complex functional factors such as foot placement/angle, foot velocity, acceleration on hard cuts vs. straightaway runs, and more. The device requires no additional infrastructure or installation and doesn’t require WIFI, cell service, or external power to collect and analyze data from any given session. It can also be used both indoors and outdoors, differentiating it from GPS systems and making it easily adaptable across a range of sporting activities.16/06/2022
