BELGIUM – Kantar, a London, UK-based marketing data and analytics company, and SilverTree Equity, the software and technology focused private equity firm, are to acquire StepUp RGM, a Leuven, Belgium-based global Revenue Growth Management (RGM) software and big data solutions vendor.
Financial terms of the deal have not been disclosed. The proposed transaction is subject to completion of the relevant legal and regulatory processes, and employee representatives’ consultations where necessary. StepUp enables full RGM roadmap development and implementation for consumer goods (CPG) brands, using AI-driven data-sourcing, -enriching & -modelling within its software-as-a-service (SaaS) platform. StepUp RGM will join Kantar XTEL, Kantar’s trade optimisation business, to create a comprehensive end-to-end Revenue Management Software platform for the CPG market. The new, combined offer will support global CPG brands in managing and optimising their commercial levers and trade spend (the second largest P&L cost), to deliver revenue and margin growth. Over 100 CPG companies use the combined business’ mission-critical software, with customers including Beiersdorf, Danone, Heineken, Mars, Mondelez, and Perfetti van Melle. Following completion, the combined business will operate independently within the Kantar Group with SilverTree Equity as a key operating partner and shareholder. The entire StepUp RGM team will join Kantar XTEL, and the StepUp offering will become the lead RGM product solution from Kantar XTEL. Cédric Guyot will lead the combined business as CEO.A further announcement will be made upon completion of the transaction.-end-Founded in 2010 and employing over 65 people, StepUp RGM is a recognized industry leader in revenue management, advanced analytics, modelling and consulting with its commercial portfolio ranging from promo effectiveness, trade profitability and profit pool to portfolio performance and price pack architecture solutions. The firm has a presence in Europe, USA and APAC. 01/07/2022
