USA – Accenture (NYSE: ACN) is to acquire The Stable, a Minneapolis, Minnesota-based commerce agency focused on helping consumer brands build and operate their own digital commerce channels as well as manage their brand and sales performance across key North American retailers.
The amount of the deal – which is subject to customary closing conditions, was not disclosed. The Stable will enhance Accenture Song’s global commerce transformation expertise and its ability to rapidly build and operate data-driven digital commerce ecosystems that maximize sales performance and deliver innovative marketing and commerce experiences. The Stable’s team of more than 400 people will join Accenture to better serve Accenture’s clients particularly across consumer goods & services segments, and expanding into high tech, life sciences — over the counter (OTC), media and retail industries for their commerce needs.
Founded in 2015 by Chad Hetherington, CEO, The Stable provides a full suite of omnichannel commerce capabilities that drive revenue and efficiency for brands across consumer goods, retail, marketplaces and direct-to-consumer channels. Backed by data and insights, and brought to life through sales and operations, creative, digital, and patented technology, the company builds and executes strategies that acquires customers, creates immersive experiences, and scales brands.
The Stable has a track record of growing consumer brands of all sizes, stages, and verticals through omnichannel retail and direct-to-consumer (DTC) commerce.They also have offices in Seattle, Bentonville, and Seattle. 14/07/2022
