USA – Future Anthem, a London, UK-based AI and data science company, closed a Series A round of financing of undisclosed amount.
The round was led by Bettor Capital, the early-stage venture firm that focuses on software and technology providers in the real-money gambling industry, with participation from iGaming and sports betting investment firm Sharp Alpha Advisors, seasoned industry veterans including Benjie Cherniak, and select other new investors to complement existing shareholders. The company intends to use the funds to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting. The capital will be used to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data and delivery specialists to service the North and Latin American markets. The funding will also allow Future Anthem to scale its machine learning models and AI products, expand its leadership position in online casino, and expand further into sports betting and other gaming verticals.Led by Leigh Nissim, CEO and Founder, Future Anthem humanises data with AI to personalise the player experience for everyone, with quick-to-deploy modules across the entire player journey, utilising machine learning in real time to onboard and retain customers responsibly. Its Amplifier AI product is powered by Microsoft Azure and Anthemetrics – the world’s first data science platform built for the gambling industry, which has processed more than 170 billion player transactions and includes the largest independent behavioural dataset of players globally. It is used by the world’s leading gambling operators and studios – including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair.15/07/2022
