USA – Stagwell (NASDAQ: STGW) acquired Apollo Program, a NYC-based provider of real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing.
The amount of the deal was not disclosed. Apollo will be integrated with Stagwell’s data and insights unification tool, Consumer Understanding and Engagement (CUE).Apollo’s enterprise technology tools will connect and enhance Stagwell’s first-party data universe with millions of behavioral, transactional, and location-based data points to help marketers understand consumer behaviors, motivations, and states of mind. The integration of Apollo with CUE will automate workstreams to translate insights into effective campaigns across messaging, content strategy, and media.Led by Jim Caruso, co-founder and CEO, Apollo Program was initially incubated within Anomaly, an agency within the Stagwell network. Led by Mark Penn, chairman and CEO, Stagwell provides a marketing cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. Products within the cloud include PRophet; ARound, which helps live events and retailers scale shared augmented reality experiences; Koalifyed, an end-to-end influencer management platform; the Harris Brand Platform, delivering competitive brand intelligence; and more.19/07/2022
