USA – Northbeam, a San Francisco, CA-based machine learning-powered marketing measurement platform for DTC and ecommerce brands, raised $15M in Series A funding.
The round was led by Silversmith Capital Partners.The company intends to use the funds to further product development, including expanding its machine learning capabilities.Led by CEO Austin Harrison, Northbeam provides a platform that combines machine learning and first-party data to give brands and marketers actionable insights into marketing spend across dozens of channels – before they overcommit and overinvest. The company offers brands a clear picture of sensible ad spend so they can outperform benchmarks and hit the KPIs necessary to grow profitably.16/08/2022
