USA – Viavia, a Los Angeles, CA-based video-first e-commerce platform, raised $8M in seed funding.
The funding was co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures, and Andrew Ng’s AI Fund. The company intends to use the funds to launch a debut fashion retail destination catered to Gen Z shoppers. Led by Sixuan Li (who goes by Six), Co-Founder and CEO, Andrea Pasinetti, Co-Founder and Head of Engineering, and Luigi (Gigi) Caccia, Co-Founder and Head of Supply Chain, Viavia seeks to modernize the fashion e-commerce experience by combining creator-driven live and short-form video content with AI-powered tech infrastructure for the fashion supply chain.In addition to the e-commerce platform, the company will provide a modern tech infrastructure for fashion brands and supply chains, starting with Made in Italy. Viavia’s technology solution increases order flow to local manufacturers, lowering costs for brands, and shortening production lead times. 25/08/2022
