USA – MediaRadar, a New York, NY-based provider of advertising intelligence solutions to media sellers, agencies, and brands, received an investment from Thompson Street Capital Partners (control investor) and Endicott Capital.
The terms of the deal were not disclosed. Frontier Growth, which sold majority ownership to TSCP and Endicott Capital, will remain a minority shareholder in MediaRadar.Founded in 2007 and led by Said Todd Krizelman, CEO, MediaRadar is a provider of cross-media advertising intelligence that is targeted to the needs of media sellers, agencies, and brands. The company’s more than 20,000 users use its database that tracks more than $200 billion of annual media spend across more than four million brands and is delivered through a suite of modern software tools specifically tailored for ad sales personnel. Users leverage these insights to identify the best prospects, build and grow relationships with clients, close more business, and monitor competitors. MediaRadar’s insights cover streaming channels, linear TV, magazines, newspapers, and digital platforms including formats such as YouTube, podcasting, and social media. Their clients include the majority of the largest media companies in the United States. 27/09/2022
