USA – Impel, a Syracuse, NY-based creator of digital engagement software for automotive manufacturers, marketplaces and dealers, secured $104m in growth funding.
The round was led by Silversmith Capital Partners, with participation from existing investor Wavecrest Growth Partners. Concurrent with their investment, Todd MacLean and Silversmith Vice President Ned Kingsley have joined Impel’s Board of Directors.The company intends to use the funds to accelerate growth through product expansion and M&A activity.Led by Devin Daly, Co-Founder and CEO, Impel is a digital engagement platform for OEMs, marketplaces and auto dealers. The company’s AI-powered technology solutions enable vehicle manufacturers and retailers to deliver more engaging omnichannel customer experiences while driving greater operational efficiency. To date, the company’s merchandising and conversational AI applications have powered more than 5 billion shopper interactions and influenced nearly $2 billion in vehicle sales and service transactions. Over the past two years, Impel has grown revenue by more than 100%, completed two acquisitions and profitably scaled the organization to 200 employees globally. The company now serves more than 4,000 customers and powers an ecosystem of more than 100 technology and marketplace partners. 17/01/2023
