USA – Lavender, a New York-based provider of an AI-powered sales email coaching platform, raised $13.2M in funding.
It includes $11M in Series A funding and $2.2M in Seed funding. The Series A round was led by Norwest Venture Partners with participation from Signia Venture Partners. Signia led the seed round with participation from CapitalX and Position Ventures. Other angel and seed investors include Arash Ferdowsi, Alex Lieberman, Troy Osinoff, and Braydan Young.The company intends to use the funds to expand its team and introduce new AI-powered features that help revenue teams understand why their messaging is falling flat and provide actionable coaching to improve productivity and generate faster responses.Led by CEO William Ballance, Lavender provides an AI-powered sales email coach that helps teams humanize the sales process and write better emails faster, resulting in a better experience for buyers and sellers alike. Lavender empowers reps with email intelligence, personalization assistance, recipient research, email scoring, coaching and more, helping thousands of sellers around the world get more replies in less time. The email assistant integrates with a user’s email workflow to provide everything they need to get more replies in less time, including relevant research on a recipient and their company. Lavender assigns an email a score of 0-100 and provides specific ways to optimize the email to get more replies, coaching sales reps on how to build meaningful relationships and close more deals. By combining deep learning on email data with communication and behavioral psychology, Lavender’s AI writing assistant identifies and implements ways to increase reply rates. Customers include Clari, Lucidworks, Segment, Sendoso, Sharebite and Twilio.03/02/2023
