UK – Situ Live, a London, UK-based provider of an experimental product marketing platform, received a £1m investment from IW Capital.
The company intends to use the funds to further develop its digital platform and increase sales and marketing activity.Led by CEO Warren Richmond, Situ Live is a provider of a platform that combines physical “store-like” venues and a digital solution allowing brands to showcase their products and providing consumers with the ability to interact and experience the products first-hand. The system then collects traffic and purchases intent data for brands whilst facilitating the direct connection between consumers and brands.After Situ works with established brands, challenger brands and new brands with clients including Bosch, Intel, Meta, Phillips and Lutron.05/02/2023
