ITALY – Aryel, a Milan, Italy-based Augmented Reality powered martech startup, raised €3.7m in seed funding.
The round was led by PranaVentures.The company intends to use the funds to accelerate the opening of new physical offices in reference markets, as well as to introduce additional product features.Led by Mattia Salvi, CEO, Aryel is an Augmented Reality startup that provides a No-Code SaaS solution to enhance brands and agencies’ marketing mix. The solution empowers marketing and creative teams to create and share high-performing Augmented Reality content via drag and drop, publish it through a custom URL, measure metrics of all kinds and conversions, and connect the campaign with the most widely used marketing tools. The platform offers a wide selection of 3D assets and customizable templates, both free and paid, allowing users to bring their marketing vision to life. They can also save the company’s colors, fonts and assets, ensuring consistency across all touchpoints – to create Augmented Reality experiences at scale. The system has already served brands and agencies, such as Alpitour, Cisco, Conad, Ferrero, Kornit Digital, McCann, Plenitude and VMLY&R.13/02/2023
