UK – Gener8, a London, UK-based company that lets people take back control and earn from their online data, raised £5.1M in funding.
The round was led by West Indies, Chris Gayle, Simon Clegg CBE, Shane Ryan, and Tony Ryan. They join musician Tinie Tempah, legendary football manager, Harry Redknapp, and Dragons’ Den stars Peter Jones, Touker Suleyman and Tej Lalvani who have also invested in the company. The investment values the company at £30M.The company intends to use the funds to accelerate growth and expand operations.Founded by Sam Jones, Gener8 has launched a mobile app that allows people to see what data a company holds on them, and then gives them the choice to earn from it themselves. The browser lets people choose to keep their data private or earn from it themselves whilst browsing online. By selecting ‘Privacy Mode’ the user can stop companies from tracking them, or the ‘Rewards Mode’ means that a person can share their data with Gener8 to monetise it for them. People then receive points in return for sharing their data with Gener8. These points can be redeemed for products, vouchers or donations to charity in the marketplace. The average person earns between £5 – £25 in rewards per month, with thousands of pounds being donated to charities which are changed on a monthly basis.15/03/2023
