USA – Engrain, a Denver, CO-based provider of interactive mapping technology and data visualization software for the built environment, raised $12m in Series A funding.
The round was led by RET Ventures.The company intends to use the funds to invest in a wide range of platform improvements, including an innovative marketplace with automated processes around license management and sharing property maps with vendors, add pathfinding capabilities for visitors to navigate the most efficient paths around the property and surrounding community — a tool for prospective residents, delivery personnel, contractors and maintenance staff.Led by CEO Brent Steiner, Engrain has developed product lines that include TouchTour®, Asset Intelligence, and its flagship product, SightMap®, an interactive, content-rich property map that embeds seamlessly into property websites to enable renters to select their specific apartment. All products leverage its Unit Map® technology, an open map API allowing any software application to use property maps to display unit-level data.Using its Maps-as-a-Service SDK and API library, the company has established integrations with an impressive ecosystem of dozens of tech platforms, including all major ILS, self touring and property management platforms. Through these integrations, Engrain’s maps enhance the touring, wayfinding, leasing and business intelligence / data visualization processes at thousands of properties nationwide.Since inception in 2009, the company’s proptech software and touchscreen touring solutions have been adopted by 8,000 multifamily and 3,000 self storage properties, comprising over 5 million units.16/03/2023
