UK – MRM Global, an Edinburgh, Scotland-based provider of marketing technology to the global drinks and hospitality sector, raised £2m in funding.
BGF made the follow-on investment. The company intends to use the funds to support the delivery of a major multi-year contract recently won with one of North America’s largest wine and spirits distributors.Led by Craig Letton, CEO, MRM is a marketing technology company that works with global drinks manufacturers and wholesalers to improve their product marketing in restaurants and bars. The technology allows sales reps and customers to create on-demand marketing materials that increase brand visibility and product sales. The flagship product ‘Brand Creator’ is used by MRM clients across Europe and trades in over 30 countries, including Australia, USA, Canada and most recently Singapore.The company has 74 employees.
