FRANCE – IMPACT+, a Paris, France-based company which specializes in measuring and reducing the carbon footprint of digital advertising campaigns, raised €2M in Seed funding.
The round was led by Elevation Capital Partners.The company intends to use the funds for further technological development and international business expansion acceleration, with the UK and North America the key markets of interest in 2023.Led by CEO Vincent Villaret, IMPACT+ is a sustaintech solution enabling digital advertising players (brands, agencies, adtechs and ad networks) to evaluate and reduce their environmental impact. It builds new performance indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, the company has supported brands (such as L’Oréal, Nestlé, Procter & Gamble and their agencies) in their process for a more sustainable media buying; ad networks and ad tech businesses are equipped with IMPACT+ environment impact evaluation solutions, integrated seamlessly to delivery systems.IMPACT+ also partners with agencies, ad networks, and adtech partners, including Azerion, Teads, Seedtag, Snapchat, and Xandr to measure and reduce the environmental impact of campaigns on their platforms.it is now available in over 50 markets. 20/07/2023
