INDIA – Mixi, Inc., a Tokyo, Japan-based mobile entertainment company, is to begin investment activities into startups in India.
Through its subsidiary, MIXI Global Investments, Inc., the firm will invest 50 million USD (around 7.5 billion JPY) in startups developing 2C (to-consumer) services, mainly in the entertainment industry in India, to create synergies with portfolio companies.India has approximately 1.4 billion people, and its working-age population (15-64 years old) is expected to continue growing until nearly 2050. Along with population growth, the number of smartphone users is also increasing rapidly, with around 50% of the population owning a smartphone. Due to this rising number of smartphone owners, the digital entertainment market centered around smartphones is also growing rapidly, and the mobile game market is projected to be valued at 1 trillion JPY by FY2027.09/08/2023
