USA – SaaSGrid, a San Francisco, CA and NYC-based provider of a data and analysis platform for SaaS metrics, raised $3.3M in seed funding.
The round was led by Craft Ventures. The funds will be used to further develop the product, including pipeline metrics and benchmarking.SaaSGrid provides a dashboarding tool built specifically for SaaS companies. It allows users to connect their data sources and get perfect, real-time charts displaying the metrics every SaaS business should be tracking. The company has identified and standardized the calculations for more than 70 essential metrics, including mission-critical calculations such as MRR, ARR, Net Dollar Retention, CAC Payback, Burn Multiple, and Runway. After connecting data sources including Salesforce, Hubspot, Stripe, Quickbooks, and spreadsheets, SaaS teams have instant access to real-time dashboards and insights – including metrics they might not have known they should be tracking. This gives leaders access to all the information they need to run their companies day-to-day, report to their board, or engage in fundraising rounds. CEO and co-founder Ethan Ruby developed an early prototype of SaaSGrid to help the investment team at Craft Ventures run metrics for prospective investments. Once founders saw these dashboards, they wanted access to the tool, not just to help with fundraising but for their internal KPI dashboards. With this seed funding, the company officially launches independently of Craft and is available to SaaS startups worldwide. 06/10/2023
