UK – Location Live, a Richmond, UK-based live media business with an on-line marketplace for brands, received an investment from IW Capital.
The investment from IW Capital follows on from its initial investment and so totals £3.3M since 2022. The company intends to use the investment to accelerate its expansion in the UK, Europe, and Australia.Led by Neil Jones, Founder and CEO, Location Live specialises in the planning, search, creation, procurement, delivery and management of locations for live environments. It works with brands and through their experiential agencies, to handle locations for consumer engagement, whether intimate or mass participation, event based or ambient.The Location Live platform, ‘lo:live’, currently provides access to over 1250 brand activation spaces across the UK and Europe and allows household brands in a variety of sectors such as tech, fashion, luxury and automotive to find the optimum spaces for their live experience-based campaigns and events. The company also has a team of location experts who supply an extra level of service for complex events and for bespoke searches on event locations across the world.Its locations have included, but not limited to: consumer events, exhibitions, festivals, public spaces, malls, retail premises, pop-ups, iconic sites, sports stadia – whether indoor or outdoor, from rooftops to underground bunkers.Commenting on the news, Neil Jones said: “This is a moment of significant opportunity for Location Live and we’re very happy that the IWC investors understand and support our goals for future growth. Our team has worked very hard to grow the business and we’re thrilled that this follow-on investment will help us expand Location Live further internationally and at an unrivalled rate. We’d like to thank IW Capital for their continued belief in our vision and trust in our team.”30/11/2023
